Women's Fitness Franchise Launches Online

Woman's fitness franchise launches channel on YouTubeFrom PRWeb: Lady of America, a leading women's fitness franchise, announced today the development of their YouTube channel.

Now, the women focused gym will be producing some of the best workout videos for women to do workouts at home. These workout routines for women are developed by professional fitness trainers who explain each exercise step by step.

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Gym Franchise Warns Against 'Cankles'

From Brandweek: The Gold’s Gym franchise on Wednesday will break a humorous awareness campaign behind "cankles," a slang term that refers to a disproportionate amount of weight gain between the lower leg and the ankle.

The campaign comes at the peak of summer bathing suit season. The leading gym franchise will pump up digital and social media ads to educate consumers on the prevalence of the condition. “Cankles are the fastest growing ‘aesthetic affliction’ in the United States,” reads the fitness chain's microsite, Saynotocankles.com. Its rate of growth surpasses that of “bathing suit killers” such as “muffin tops” and “saddlebags,” and, by 2012, “will surpass love handles as the number one aesthetic affliction in the world.”

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New Shape of Fitness Franchises

From The Edmonton Journal: New players are muscling into Edmonton’s fitness market by enticing gym-goers with drawing cards like 24-hour access, no-frills facilities, women-only boot camps and doing away with membership contracts.

One newcomer, Snap Fitness, believes its compact, no-frills express workout concept will be so popular that the Minneapolis-based fitness franchise plans to open 15 to 20 franchises in the Edmonton area over the next three years.

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Gold's Gym Franchise Stands Test of Time

From Examiner.com: Gold’s Gym has been around longer than most and are the fitness centers of choice for numerous people across the country.

The tradition started more than 40 years ago, when Joe Gold opened a modest fitness center in Venice Beach, Calif., and began a tradition of commitment, passion and dedication that now is practiced at more than 600 locations across the globe.

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Gold's Gym Franchise Cardio Workout Wii Review

From dbtechno.com: Wii Fit has proven to be a huge success, getting gamers and non-gamers together to work out in a big way, getting in shape while having fun with a video game at the same time.

Looking to build on that success and continue to push the whole fitness genre on the Wii is Ubisoft with the release of Gold’s Gym Cardio Workout, produced in conjunction with the Gold's Gym franchise.

Gold’s Gym Cardio Workout focuses mainly, as you would guess, on the aerobic or cardio portion of everyone’s workout.

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