WSI Franchise Capitalizing on Print Decline
Thursday, May 21, 2009 at 11:41AM 
In 2008, 525 magazines folded in the US, a trend showing no signs of slowing this year with about 90 closing in the first quarter alone.
What do these closures mean?
Aside from the thousands of jobs that have been eliminated, it means advertising revenues are decreasing as well – Myers Publishing reports a 9% drop – forcing companies that once relied solely on print to shift toward other avenues to remain solvent.
According to eMarketer, print ad spending will fall 16.2% this year from $14bn to $10.9bn.
And only those companies who successfully harness the internet to offset this decline will prosper.
WSI, the world’s largest internet consulting franchise and number one internet business franchise for nine consecutive years in Entrepreneur magazine, is leading the way in servicing the online advertising market.