WSI Franchise Capitalizing on Print Decline

In 2008, 525 magazines folded in the US, a trend showing no signs of slowing this year with about 90 closing in the first quarter alone.

What do these closures mean?

Aside from the thousands of jobs that have been eliminated, it means advertising revenues are decreasing as well – Myers Publishing reports a 9% drop – forcing companies that once relied solely on print to shift toward other avenues to remain solvent.

According to eMarketer, print ad spending will fall 16.2% this year from $14bn to $10.9bn.

And only those companies who successfully harness the internet to offset this decline will prosper.

WSI, the world’s largest internet consulting franchise and number one internet business franchise for nine consecutive years in Entrepreneur magazine, is leading the way in servicing the online advertising market.

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Internet Marketing Franchise Heeds Franchisees

Canadian-based internet marketing franchise WSI has proven a good listener to its franchisees.

When president Ron McArthur joined the company in 2004 the first thing he did was commission a market research company to survey its franchisees on the four cornerstones of franchisee loyalty – brand, service, product and value.

Response was twice as good as usually is the case with such surveys, with around half of franchisees responding.

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